Austin Independent School District
AISD was in need of a campaign that would drive enrollment/transfer-in numbers up, as the enrollment numbers were on a three-year decline. The campaign aimed to communicate that AISD is Austin’s school district and that’s why it serves everyone, no matter what district in Austin you reside in. I transcreated the English campaign into Spanish, and wrote OOH, radio and digital banner ads.
It was important that the audience knew that AISD focuses on providing nationally ranked educational programs for all children. This campaign came around at a very crucial political time in the U.S., as it ran during the 2016 presidential election and its aftermath.
TRANSLATION SAMPLES
RADIO
OOH